Worth and value research

How worthwhile is saving and investing your money? Is it more important to you to take a risk in the hopes of earning higher returns, or do you see more value in sticking with a savings account? 

These are just a couple of the topics we explored in our new worth and value research. In August 2021, we partnered with YouGov for the second year in a row to ask more than 8,000 UK adults about what financial habits they find worthwhile. 

How worthwhile does the UK find saving and investing in 2021?

Our research found that saving is still the most worthwhile financial behavior, though some are also turning towards investing as a potential way to reach financial goals faster. Interest in crypto and digital investments also seem to be on the rise, expecially amongst Gen Z. 

say saving is the most worthwhile financial habit

believe investments are a must-have

of 18-24 years olds in our survey invest in crypto or NFTs

How worthwhile does the UK find saving and investing in 2021?

Read the full article for more insights from our worth and value research.

Download our 2020 report

Capturing the nation’s attitudes, behaviours and opinions towards our financial and working lives, An Exploration of Worth looks at what people consider most worthwhile – and raises interesting questions about their future priorities.

The content in this article is for information only and is not advice. All content in this article was accurate on 10 November 2020.


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